YouTube Works Awards

Celebrating the campaign that beat the odds to create a big impact. A campaign in which a small or medium-sized brand had big-brand ambitions and achieved business results to match. Show us how your scrappiness, your fresh thinking, and your hunger for success helped you make some noise in a way that was more impressive than most.

Celebrating the campaign that best demonstrates brilliant creative execution on YouTube. This category focuses on the creative quality of your campaign, your big idea, and how you brought it to life on YouTube to drive (business) results. Think of powerful scripts, treatments, utilising the possibilities of YouTube as a platform to the fullest and maybe even acting like a creator.

Celebrating the campaign that best demonstrates brilliant media planning that drove business results. We’re searching for campaigns that took a media-first approach using YouTube as an integrated part. Did a stroke of media genius spark the idea? Were your ads contextually spot on? Did your media planner nail your audience insights? This award recognizes that media strategy makes all the difference to creative effectiveness.

The campaign that walked the walk on social or environmental issues. We’re looking for campaigns that demonstrate a brand’s fierce commitment to diversity, inclusion, sustainability, environmental issues, or other social causes. How did your campaign balance your brand’s purpose with a tangible impact that extends beyond the bottom line? How did you inspire and empower your audience to take action?